How did Audi reach our members?
- Active Reader
- Active Digital Panels
- Active Online
- Active Decals
- Building Wraps MEDIA FIRST
Audi used the Fitness First website to drive traffic to their micro site audi.com.au/fitnessfirst, encouraging members to arrange a test drive or enter to win an Audi for a month
Targeting members with gym specific creative always stands out. Audi used clear decals in the changerooms asking members to 'see yourself with a streamlined new body'. Also at the entrance to the spin class room, Audi had a decal encouraging member to 'put the pedal to the metal
In high traffic areas of the club, Audi used gym-specific creative to reach our members. Playing on the 'grip' of a person lifting weights and the grip of the wheels on car
In a media first for Fitness First, Audi used the windows and door to 'wrap' the clubs, creating a HUGE presence both indoors and out. Audi selected busy clubs with great visibility to wrap, with fantastic results and a mention in B&T
